About New Holland Chips

About Us

New Holland Chips is founded in 2015. Located in Laikipia, Kenya New Holland Chips has ultra modern warehouses which operate under very severe quality requirements (KEBS).

New Holland Chips' Potato Product are made of Dutch potato races, which are very suitable for frying, because of the low fat absorption of the potatoes. The chips are fried in sunflower oil. The potatoes are outgrown by local farmers, who get a fair price for their harvests. This guarantees an increase of their living standard.

New Holland Chips' Potato Products and corporate social responsibility
At the same time New Holland Chips is also an innovative organization which always finds the best for human being, environment and society. We always look for the best available commodoties and the most sustainable production methods. We work with local growers as many as possible. For our growers, quality and sustainability are important principles. Again and again, they look for a balance between a good harvest and the least possible environmental impact.

In view of our sustainability our potatoes are fully processed. The potato skins are processed into animal feed. In addition, the ground, which is released during the washing of the potatoes and analysed, is reused for agricultural land in the area. Also our biological waste water treatment ensures that the methane gas that is released in the purification of the contaminated water is used for, among other things, the water heating and steam generation.

Our production process is not only sustainable  but also up-to-date and efficient, which guarantees consistently high quality and freshness for our customers.
With innovation as a key driver we develop and produce a wide range of natural, fresh and (especially!) tasty products that surpass the culinary expectations of consumers and positively surprise our customers.